Blogging for Business: 20 Reasons Why It’s no Longer Optional

Blogging for business is hard work. I do this for a living and I love it – most days, that is.

But there are also days when I want to throw my laptop off a window and call it quits.

Coming with new (and interesting!) topics almost every day, then researching them and writing them is no easy task. However, as our blog writers would tell you – it’s worth it.

And it’s not just about the business.

For any content writer or copywriter, seeing their work in action and performing better than expected is the biggest reward. Beyond blog metrics, for us here at Idunn, it’s about helping our clients meet their business goals through blogging.

Coming up with the strategy for generating revenue through blogging and implementing it is, perhaps, the thing we’re best at.

But enough about us and the benefits of business blogging for us.

Let’s talk about you and your business.

Is blogging right for your company?

I have a list of 20 reasons that say it is, but first, a brief theoretical interlude about blogging for business.

What You Need to Know about Blogging for Business

Let’s start with the basics: what is blogging for business?

According to HubSpot:

blog for your business

This brief, but encompassing definition also gives away some of its advantages.

If you think that a business blog is something new, think again.

It was as early as 2011 that one of the first articles about blogging for business appeared. While the article is a bit outdated (stating that very few bloggers can make real money from it), it also underlines the fact that blogging is a great tool for businesses.

In other words: if you haven’t started to blog for your business, you’re awfully late to the party. But worry not, it isn’t the end of the world.

Great writing will help you rank high, while targeted content will ensure that your blog reaches the people who are most likely to buy from you. [Here I am giving away more benefits again.]

Of course, it may take some time to find your ideal tone of voice or the perfect team of SEO copywriters to hire. But as soon as you get there, you will reap amazing benefits.

Here are some of them:

20 Reasons Why You Can’t Afford to Ignore Business Blogging

  1. Make it Easy for People to Find You

What do you do when you need the answer to a question? You ask a friend or…Google.

If you play your cards right, among the first results Google delivers can be one of your blog posts.

Why not a web page, you ask?

Well, because long-tail keywords fit best in blog posts. In a blog post, you have the space to expand on a topic as much as you want.

And you should!

Authority, long form content is the best way to get the attention of both potential customers and search engines.

By the way, if you’re not sure you can come up with that kind of content for your business blog, we’re here to help.

  1. Open Your Business to New Audiences

I remember chatting to a potential customer a few years ago. He had just invested over $5000 in a brand-new website. He was very proud of the new design and he wanted to show it to the world.

The only problem?

He had already shown it to those who knew his business. So he hired us to help him show it to the world by blogging for his business.

Those who can type your website’s address in a browser don’t need the help of business blogging to discover you. However, a solid business needs constant client acquisition.

When you write excellent blog posts, they get shared on social media and via email. New people discover you and your business.

Thus, you have the chance to uncover new audiences who would have already bought from you – had they known you existed.

Can you afford to ignore those people?

  1. Get more Traffic

Sure, you could invest in PPC ads. But as soon as you stop paying, your traffic stops.

Or you could buy an email list (don’t you dare!). But a bought email list comes with unpleasant legal consequence. Plus, most often than not, it’s completely useless.

Blogging for business, on the other hand, is the gift that keeps on giving. It gives you the opportunity to explore keyword options and rank for tons of them.

Better yet, there is that type of blog post that can generate up to 38% of your blog traffic. HubSpot calls it a compounding blog post. One in 10 posts are compounding, according to the same report.

business blogImage via HubSpot

Even more, companies that blog get 55% more traffic than those that don’t. And that’s no surprise: companies that blog also get 434% (yes, you read that right!) more indexed pages than those that don’t.

There are tons of stats and reports that show the immense potential of blogging for business as a means to increase your online visibility. But I won’t bore you with them.

  1. Show Legitimacy

Customers are always worried about getting ripped off by someone. Scams and frauds are part of everyday life and business owners have learned that they need to be extra careful if they don’t want to fall for them.

Blogging for business will help you show your legitimacy to a potential customer, and help you gain their trust.

The best probable way to get their attention is by helping them out with something they need advice in.

Build a relationship that lasts for a customer that lasts.

And once you have a customer who trusts you and your business, they will bring in more customers for you in the future.

  1. Beat Competitors

You’re in a business, and you have competitors. Competitors who could potentially steal away your future customers, or already have done so.

Nothing new here – this is how free markets work, right?

Why does this happen though?

It can be because of your pricing – people love bargains.

It can be because of your customer service – no one likes to wait for ages until their problem is solved.

It can be because there’s a shiny new player in town – it’s easy to fall for the newest trend setter.

Whatever the reason, blogging for business helps you turn customers into loyal ambassadors. If you show your customer base that you care about them by offering helpful, authority content, you will get friends for life.

People are willing to change services or goods providers for a better offer. But when your brand experience means more than they expected, they think twice before dumping you.

  1. Blogging for Business Is an Affordable Marketing Tactic

How much are you paying for PPC ads?

Some of our customers get tens of thousands of dollars worth of traffic without spending a dime on PPC ads.

Instead, we blog for them regularly. Every blog post we create is well-researched and contains relevant keywords. Plus, it’s an excellent way for them to soft sell their products or services. Yes, all at the same time.

  1. Blogging for Business Can Be Fun

How could blogging for business be fun? Well, not everyone agrees with us, but we don’t really care. Because we find writing quite fun.

OK, we admit: it’s not always fun. But most of the days, we couldn’t be happier that we get to put words to work and watch them turn into cash for our clients.

Plus, there’s always an Easter egg or a smart turn of phrase to make us smile.

  1. Networking Made Easy

Ever since we’ve started blogging for business, we find it has become the main source of our network expansion. We receive consistent contacts and emails from people wanting to reach out to us, because they think alike. When we slide in some free advice for them that may help them, we get to meet someone like us, and also add to our customer list.

  1. A Ticket to a Few Million People

According to TheFutureBuzz, over 5.3 million people around the world are in the habit of reading blogs.

Granted, you won’t reach the full 5.3 million people, or even quarter of them. But what if you only reached ten thousands of them, wouldn’t that be success?

  1. The BIG Companies Are Doing it

If you’re still not convinced that blogging for business is something that could help you go big, here’s a very cool and interesting stat: Statista says that in 2016, 36% of Fortune 500 companies had a public blog. That’s more than 150 companies that believe blogging is beneficial for their business.

If you’re STILL not convinced, go check up on which companies get listed in the Fortune 500. Reading their names should do the trick.

And if you’re still not convinced, you’ll probably never be.

  1. The Number of Bloggers Is Still Growing

Three years ago, there were 31% less bloggers in the world than there are today. This 10% year-over-year growth means that blogging is still a powerful tool.

Granted, not all these blogs are business blogs. But think about it this way: if blogging works for individuals, why wouldn’t it work for your business as well?

  1. A Powerful Tool for Small Businesses

HubSpot says that SMBs that use blogging for business get 126% more leads that those without blogs.

Yes, you read that right – 126% more leads from blogging.

And yes, it’s an average number. This means that you can get less leads, but also MORE, depending on how good your blogging is.

  1. Establish Yourself as a Thought Leader

You know your industry very well, right?

If you can also foresee upcoming trends and influence decisions in your niche, why not let others know about your expertise?

Nothing says “trustworthy” as offering advice and ways to solve problems your customers are dealing with.

And blogging for business is the perfect way to do it.

A blog offers you the space to play with ideas and come up with content that really helps people.

  1. Your Blog Is the Door to Your Website

In a recent study, companies have reported to have achieved around 50 to 55% more website visitors once they started blogging for their businesses.

More importantly, this not meaningless traffic. People who Google a topic you tackled in your article and get to your blog are already interested in what you’re selling. Your job is to direct them from the blog to your landing pages.

  1. Customer Base Guaranteed

A survey conducted by WordPress on companies that blog frequently showed that 78% of these companies got at least one client from blogging.

Then there are those companies who rely almost exclusively on blogging to bring in new business.

At Idunn, for instance, we like to practice what we preach. 90% of our customers come from blogging.

  1. More Inbound Links

According to HubSpot, the average company that blogs gets 97% more inbound links.

Why do you need inbound links anyway?

Well, because they are a great way to signal Google bots that your pages or blog posts are relevant for a certain keyword. More importantly, it’s completely free to link to your own work!

  1. More Indexed Pages

SigmaWebMarketing reports that websites that have more than 300 indexed pages, see an increase in traffic generation around 236%.

Now if your website has 300 pages, it becomes a nightmare to navigate (unless it’s an ecommerce website, of course). But you can easily have more than 300 pages if you start blogging for business. Plus, you can always have them link to each other (see above) for more of that awesome SEO juice.

  1. Lead Generation

69% of businesses who blog say that blogging is the main reason behind the success of their lead generation. That’s only 31% that don’t agree with this, but who can confirm that they blog daily or consistently?

  1. Blogging for Business Fuels Growth

A recent survey revealed that 25% of marketers believe that their company blog is critical for the growth of their business. In other words: they attribute the growth of their business to blogging.

  1. Gain Brand Awareness

About 56% of bloggers who responded in a recent survey have confirmed that the blog they maintain for their business has helped pave way for their company to become a mainstream thought leader in the industry, overpowering several other companies that didn’t blog at all.

 

 

Need help with blogging for business? We’re here to boost your growth and help you reach your business goals through blogging that brings actual ROI:

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Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.