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how to create a marketing budget for your small business

How to Develop a Small Business Marketing Budget

[vc_row][vc_column][vc_column_text]Yes, I’m going there. I’ll be answering one of the most dreaded questions of all times: “How the heck do...
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Affordable SEO: 10 Budget-Friendly SEO Tactics to Increase Your Traffic

[vc_row][vc_column][vc_column_text]SEO can be scary for small businesses, especially when they have to compete with large players in their industry. Even...
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conversion rate optimization copywriting

CRO Copywriting: Your Guide to Copy that Converts Like Mad

[vc_row][vc_column][vc_column_text]Don’t be too quick to dismiss CRO copywriting as yet another acronym invented to make you feel that you need...
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On-Page SEO: 18 Factors to Optimize Every Page on Your Website

[vc_row][vc_column][vc_column_text]When it comes to on-page SEO, you’ll hear almost everyone talk about keyword density as the magic bullet that makes...
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4 Reasons Why Great Writing Helps You Rank High

[vc_row][vc_column][vc_column_text]Oh, those coveted first 10 positions in SERPs! The things we’d do for them. 10 years ago, it was rather...
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how to write effective Facebook ads copy

How to Write the Best Facebook Ads Copy Ever: 7 Tips from Top Experts

[vc_row][vc_column][vc_column_text]Social media ads (and especially Facebook ads) are hotter than ever after the last drop in organic reach of business...
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Targeted Content: How to Reach the Right People with the Right Content

[vc_row][vc_column][vc_column_text]Most businesses of all sizes know whom they are working for. It goes without saying: you can’t open a business...
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the top blog metrics you should track

Top 10 Blog Metrics You Probably Don’t Track (and Why You Should Start)

[vc_row][vc_column][vc_column_text]If you’re anything like me, you started refreshing Google Analytics the very first minute after you hit “publish” on your...
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top tactics to generate B2B leads

The Ultimate B2B Lead Generation Guide – 20 Tactics to Generate B2B Leads

[vc_row][vc_column][vc_column_text]Full disclosure: when I set out to write about ways to generate B2B leads, I did it in part for...
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how to promote content effectively

Beyond Social Sharing: 10 Other Ways to Promote and Distribute Your Content

[vc_row][vc_column][vc_column_text]What do you do after you hit “publish”? Head on to your social channels and promote your latest blog post,...
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